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Luxury Yves Saint Laurent beauty brand will use Ferreira in digital and media to support launch of new Lash Clash mascara as well as Black Opium fragrance.
February 8, 2022
By: Christine Esposito
Editor-in-Chief
Yves Saint Laurent Beauty today announced that “Euphoria” actress Barbie Ferreira has joined the brand as YSL Beauty US ambassador. YSL says Ferreira’s appointment is the start of the formation of a group of new beauty icons who appeal to the Gen Z consumer and embody the brand’s values of boldness, community, and connection, said the luxury beauty brand, which is part of L’Oréal. Ferreira plays Kat Hernandez on the hit HBO show, which is a leading source of inspiration for beauty...
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